Effective internal communication is one of the strong pillars of any successful organization.
When done right, it boosts employee engagement, fosters trust, and aligns everyone with the company’s goals. But as businesses grow, managing internal communication can become overwhelming. If you’re seeing signs like low employee morale, inconsistent messaging, or overburdened teams, it might be time to consider outsourcing your internal communications to professionals who can help you get back on track.
When employees feel disconnected from the company’s mission, their engagement and morale take a hit. In fact, companies with high employee engagement are 21% more profitable, while those with low engagement can face significant productivity losses—costing an estimated $450 to $550 billion per year in the U.S. alone. If your employees are disengaged, it’s a sign that your communication strategies aren't working. Outsourcing can introduce new approaches and tools to better connect with your workforce, reigniting their enthusiasm and commitment.
Internal communication teams often juggle multiple responsibilities, leading to burnout and decreased productivity. Research shows that 70% of employees feel overwhelmed by their workload. When your team is stretched too thin, the quality of your communication suffers. Outsourcing some or all your internal communications can alleviate this burden, allowing your team to focus on strategic tasks while experts handle day-to-day communication needs. This can lead to more efficient workflows and higher-quality outputs.
Effective internal communication isn’t just about sending emails or newsletters; it requires expertise in areas like crisis communication, change management, and employee engagement. According to a study by Deloitte, 85% of companies believe they need to transform their communication strategies to adapt to the digital age, but many lack the necessary skills in-house. Outsourcing provides access to specialists who can bring these critical skills to your organization, ensuring your messages are not only heard but understood and acted upon.
Inconsistent messaging can cause confusion, damage employee trust, and harm your company’s reputation. A survey by Gallup found that only 13% of employees strongly agree that their organization’s leadership communicates effectively. Consistency in communication is vital to building a strong organizational culture and ensuring that everyone is on the same page. Outsourcing your communications to a dedicated team can ensure that your messaging is consistent, clear, and aligned with your company’s values and goals.
Measuring the effectiveness of your communication efforts is crucial for continuous improvement. However, 60% of companies admit they don’t have a long-term internal communication strategy in place, and many struggle to measure its impact. Without proper metrics, it’s difficult to know what’s working and what’s not. Outsourcing to professionals who specialize in internal communications can provide you with the tools and insights needed to track and analyze your communication strategies effectively. This data-driven approach ensures that your efforts are aligned with your business objectives and continuously optimized for better results.
Outsourcing internal communications is more than just a way to relieve overburdened teams—it's a strategic investment that can significantly increase ROI and employee engagement. Companies that outsource their internal comms often see a substantial improvement in these areas. According to a study by McKinsey, organizations with effective communication practices are 3.5 times more likely to outperform their peers, and companies that prioritize employee engagement experience 147% higher earnings per share compared to their competitors. By leveraging the expertise of external communication professionals, businesses can deliver more impactful messages, foster stronger connections with employees, and ultimately drive better business results. This strategic move not only enhances communication quality but also translates into measurable financial gains and a more engaged, motivated workforce.
Outsourcing your internal communications isn’t just about adopting a new platform—it’s about investing in a comprehensive solution that meets your organization’s unique needs. With Sparrow Connected’s Internal Communications as a Service (ICaaS), you're getting much more than an Internal Comms platform; you’re gaining access to a tailored communication strategy, a proven award-winning platform, and in-depth analytics that measure the effectiveness of the implemented communications strategy efforts.
Our approach ensures that your internal communication is aligned with your business objectives while providing up to 50% cost savings and a significant boost in employee engagement. With ICaaS, we don't just hand over solutions—we partner with you to craft a strategy, implement the strategic solutions, and continuously optimize your internal communication performance. This service delivers measurable improvements without the need for in-house teams to juggle all the work, leading to better results across the board.
Let communication challenges hold your organization back. Talk to us today and discover how we can help you enhance your internal communications, boost employee engagement, and achieve your business goals. Let’s work together to build a stronger, more connected workplace.